Table of Contents
Why Is It Trending
Founded in 2009 (formerly RKSV Securities), Upstox offers anti-conventional, tech-first trading solutions to Indian investors. Backed by credible investors like Ratan Tata, Kalaari Capital, and GVK Davix, Upstox has emerged as one of India’s fastest-growing discount brokers. It recently crossed around 10 lakh user accounts, strengthening its dominance in the market.
If you’re a savvy investor looking for a product that blends powerful trading tools with earnings potential, Upstox is worth knowing. In this detailed guide, we explore why millions in India trust this platform.
Platforms & Features
Upstox-Pro Web & Mobile
Built on Omnisys NEST OMS and RMS, these platforms include rich charting tools, over 100 technical indicators, live market depth, and hotkeys for fast trading execution
Additional Tools
- API support via Developer Console and AmiBroker Bridge
- Option chain tool with Greeks
- Mutual funds, IPO, and digital gold investments
- Margin Trading Facility (MTF) and margin against shares for eligible clients
Account Types, Charges & Offerings
Account Opening
Free Trading and Demat account (₹300 Demat AMC after first year). Paperless KYC completes in under 15 minutes online, with instant activation.
Brokerage Structure
- Flat ₹20 per order for equity (delivery, intraday), F&O, commodities, and currency trades – among the lowest in India..
- Mutual fund & IPO investments: Zero brokerage.
- Call & Trade incurs ₹75 + GST per order.
- Margin funding available at competitive rates .
Pros & Cons
Pros
- Ultra-low, transparent flat ₹20 brokerage on all trades
- Advanced, fast trading platform suitable for both traders and beginners
- Diverse investment products: equity, F&O, commodities, mutual funds, digital gold
- Clean sign-up experience; no paperwork
- Bank-grade encryption, SEBI registration, and security compliance
Cons
- ₹20 delivery brokerage is higher than completely free brokers like Zerodha
- No call & trade 24/7 support; ₹75 extra per manual order
- No advisory or research tips
- Limited NRI support and no API-based automated trading for all users
How Upstox Stacks Against Peers
| Feature | Upstox | Zerodha | Groww |
|---|---|---|---|
| Delivery Brokerage | ₹20/order | ₹0 | ₹20/order |
| Platform Speed | Fast | Fast | Moderate |
| Trading Tools | Advanced | Moderate to Advanced | Moderate |
| Product Variety | Stocks, F&O, MF, IPO | Stocks, F&O, MF | Stocks, MF, IPO |
| Demo Account | No | Limited | Limited |
It blends low cost with strong platform capabilities, catering well to intermediate-to-advanced traders.
Upstox Affiliate & Partner Program
Affiliate (Refer & Earn)
Earn ₹300 to ₹1200 per successful Demat account opening via affiliate links or partner platform-no cap on referrals
Sub-Broker/Partner Program
- One-time exchange charge: ₹3,000.
- No mandatory office; infrastructure flexible.
- Commission share on brokerage: 30–50%, scaling up with volume.
- Monthly earnings potential: ~₹1.2–1.7 lakh with 300 active clients and 50 referrals .
How to Set Up as an Affiliate or Partner
- Sign up on the platform’s “Become a Partner” page.
- Complete demo or paid broker agent registration (Referral Agent or Authorised Partner)
- Generate your affiliate link.
- Share across website, blog, social media, or financial communities.
- Track performance via dashboard; payouts happen in ~30 days.
Affiliate Marketing: How to Maximize Earnings
- Create content comparing Upstox with other brokers
- Offer tutorials on placing orders via the platform
- Showcase ₹20 brokerage case studies or cost savings
- Use testimonials from traders who switched to Upstox
User Experiences
“Clean interface, fast execution – best tech stack outside of Zerodha…”
Industry Reviews:
TradingCritique calls it the best discount broker in India for its flat ₹20 fee and powerful UI.
InvestorGain rates Upstox 4.5/5 for ease of use, investments offered, and transparency.
Final Verdict
Upstox is a compelling choice for traders seeking affordability, strong tech, and multiple earning paths. With flat ₹20 brokerage across segments, clean platform tools, and robust affiliate/partner plans, it stands out as both a trading and marketing opportunity. Whether you’re trading actively or referring others, Upstox offers tangible value.
Ready to get started? Open your Upstox-Account for FREE and start trading—or earning—today!
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